Genovese was most recently the President of The Country Network, a new country music video network currently airing in 33 million homes. Genovese oversaw the production, marketing/promotion/branding, creative services, and programming for the network. She was instrumental in obtaining licenses for all programming content, and also in the negotiations and execution of TCN’s distribution agreement with Sinclair Broadcasting.
As the Chief Executive Officer for the Country Music Association, Genovese lead the team that kept CMA in front of the changes impacting the music community, while also developing strategies for creative solutions. During her 24-year tenure, Genovese worked directly with the CMA Board of Directors, made up of the top leaders of the entertainment community. She also worked closely with CMA’s TV network partners, CBS and ABC, where she was a vital part of the team in the negotiations for, and ultimately the execution of the CMA Awards Show and The CMA Music Festival TV show. She lead the development and launch of the CMA Marketing/Sponsorship and Licensing programs for all the CMA properties. In just under 5 years, Genovese’s team grew the sponsorship program from a zero base budget to over $5 million annually, building long-term corporate relationships with such brands as Chevrolet, Dr. Pepper, Coca-Cola, Prilosec, as well as many local and regional partners.
Genovese is originally from Corinth, MS, and received her bachelor’s degree from Trevecca Nazarene University in Nashville and her MBA from the University of Phoenix graduate program. In 2007, she was named on Nashville’s Forward 50 List, and in June 2009, the Canadian County Music Association presented Genovese with one of its most prestigious honors, the Leonard T. Rambeau International Award. Her additional recognitions and honors include Billboard’s Top Women in Music 2006, 2007, 2008, 2009, representing the 20 most influential female executives in the entertainment industry. Also in 2009, she was also honored by the NAPE and awarded for work on behalf of CMA for music education in Davidson County Public schools. Additionally, she was honored by the Oasis Center at the annual Divas Nashvegas fundraiser event for the educational work of CMA.
She is an alumnus member of Leadership Nashville and Leadership Music. Genovese is a member of the Music Community CEO Group, Nashville’s Agenda, NARAS, Canadian Country Music Association, ACM, Society of Association Executives, and the Women’s Fund. She serves on the boards of the Center for Nonprofit Management, The Nashville Sports Council, and the United Way of Metropolitan Nashville. Mayor Karl Dean recently appointed her to the newly created Music Business Advisory Council.